Terms of Service
Last updated: July 28, 2026
Terms of Service
These Terms of Service govern your use of https://serpup.co and any SEO, digital marketing, consulting, or related services provided by SerpUp ("Company," "we," "our," or "us"). By accessing our website or purchasing services, you agree to these Terms.
Services
SerpUp provides services including but not limited to:
- Search Engine Optimization (SEO)
- Technical SEO
- Local SEO
- Content Strategy
- Link Building
- SEO Audits
- Website Consulting
- Analytics & Reporting
No Guarantees
Search engine rankings are influenced by numerous factors outside our control.
We do not guarantee:
- Specific rankings
- Traffic increases
- Revenue increases
- Lead generation results
- Google algorithm outcomes
Past performance does not guarantee future results.
Client Responsibilities
You agree to:
- Provide accurate information
- Provide timely access to required accounts
- Maintain ownership of website content
- Pay invoices when due
- Cooperate during service delivery
Payments
Invoices are due according to the payment terms stated in your agreement.
Late payments may result in suspension of services.
Unless otherwise stated in writing, payments are non-refundable for work already completed.
Intellectual Property
Upon full payment, you own deliverables specifically created for your business unless otherwise agreed.
SerpUp retains ownership of:
- Internal processes
- Methodologies
- Software
- Templates
- Research tools
- Proprietary systems
Website Content
You are responsible for ensuring that any content you provide does not infringe upon third-party rights.
Third-Party Platforms
Our services may involve platforms such as Google, Bing, Facebook, or other third-party providers.
We are not responsible for outages, policy changes, account suspensions, or algorithm updates by these providers.
Limitation of Liability
To the maximum extent permitted by law, SerpUp shall not be liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost rankings, or business interruption.
Our maximum liability shall not exceed the amount paid to us for services during the preceding three (3) months.
Disclaimer
Services are provided on an "AS IS" and "AS AVAILABLE" basis without warranties of any kind.
Termination
Either party may terminate services according to any applicable written agreement.
Outstanding balances remain payable after termination.
Confidentiality
We agree to use reasonable efforts to protect confidential information shared during the course of providing services.
Indemnification
You agree to indemnify and hold SerpUp harmless from claims resulting from your misuse of our services or violation of these Terms.
Governing Law
These Terms shall be governed by the laws of the State of New York, without regard to conflict of law principles.
Severability
If any provision of these Terms is found unenforceable, the remaining provisions shall remain in effect.
Entire Agreement
These Terms constitute the entire agreement relating to your use of the website unless superseded by a separate written service agreement.
Contact
SerpUp
Email: grow@serpup.co
Website: https://serpup.co