Get My FREE SEO Audit
Legal

Terms of Service

Last updated: July 28, 2026

Terms of Service

These Terms of Service govern your use of https://serpup.co and any SEO, digital marketing, consulting, or related services provided by SerpUp ("Company," "we," "our," or "us"). By accessing our website or purchasing services, you agree to these Terms.

Services

SerpUp provides services including but not limited to:

  • Search Engine Optimization (SEO)
  • Technical SEO
  • Local SEO
  • Content Strategy
  • Link Building
  • SEO Audits
  • Website Consulting
  • Analytics & Reporting

No Guarantees

Search engine rankings are influenced by numerous factors outside our control.

We do not guarantee:

  • Specific rankings
  • Traffic increases
  • Revenue increases
  • Lead generation results
  • Google algorithm outcomes

Past performance does not guarantee future results.

Client Responsibilities

You agree to:

  • Provide accurate information
  • Provide timely access to required accounts
  • Maintain ownership of website content
  • Pay invoices when due
  • Cooperate during service delivery

Payments

Invoices are due according to the payment terms stated in your agreement.

Late payments may result in suspension of services.

Unless otherwise stated in writing, payments are non-refundable for work already completed.

Intellectual Property

Upon full payment, you own deliverables specifically created for your business unless otherwise agreed.

SerpUp retains ownership of:

  • Internal processes
  • Methodologies
  • Software
  • Templates
  • Research tools
  • Proprietary systems

Website Content

You are responsible for ensuring that any content you provide does not infringe upon third-party rights.

Third-Party Platforms

Our services may involve platforms such as Google, Bing, Facebook, or other third-party providers.

We are not responsible for outages, policy changes, account suspensions, or algorithm updates by these providers.

Limitation of Liability

To the maximum extent permitted by law, SerpUp shall not be liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost rankings, or business interruption.

Our maximum liability shall not exceed the amount paid to us for services during the preceding three (3) months.

Disclaimer

Services are provided on an "AS IS" and "AS AVAILABLE" basis without warranties of any kind.

Termination

Either party may terminate services according to any applicable written agreement.

Outstanding balances remain payable after termination.

Confidentiality

We agree to use reasonable efforts to protect confidential information shared during the course of providing services.

Indemnification

You agree to indemnify and hold SerpUp harmless from claims resulting from your misuse of our services or violation of these Terms.

Governing Law

These Terms shall be governed by the laws of the State of New York, without regard to conflict of law principles.

Severability

If any provision of these Terms is found unenforceable, the remaining provisions shall remain in effect.

Entire Agreement

These Terms constitute the entire agreement relating to your use of the website unless superseded by a separate written service agreement.

Contact

SerpUp
Email: grow@serpup.co
Website: https://serpup.co