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FAQ

Questions, answered plainly

No jargon, no hedging — just straight answers about how SEO and working with SerpUp actually works.

Getting started

How long until I see results?
Most clients start seeing meaningful movement within 90 days, though it depends on your starting point, your industry, and how competitive your market is. SEO builds over time rather than overnight, but the direction should be clear early on.
How much does SEO cost?
It depends on your business, your goals, and how competitive your market is. Get in touch and we'll walk you through options that make sense for you after a free audit.
What's included in the free SEO audit?
A real look at your website's current performance — technical issues, content gaps, and opportunities — explained in plain English, with no obligation to work with us afterward.
Do I need a new website, or can you work with my current one?
In most cases we can work with your existing website. We'll flag it during your audit if a rebuild would genuinely serve you better than incremental improvements.
What information do you need from me to get started?
Just access to your website and Google Business Profile, and a conversation about your goals. We handle the technical setup from there.

How we work

Do I have to sign a long-term contract?
No. We don't lock clients into long-term contracts. We'd rather earn your business every month by doing good work.
How will I know what you're actually doing each month?
You'll get plain-English monthly reports and a dedicated account manager you can actually talk to — not a static dashboard you're left to interpret alone.
Can you guarantee a #1 ranking?
No one can honestly guarantee a specific ranking — and you should be cautious of anyone who does. What we can promise is a clear strategy, real transparency, and consistent work toward better rankings.
What happens if I want to cancel?
Since there's no long-term contract, you can stop at any time. We'll always be upfront if we think stopping too early would undo progress already made.
Do you outsource the work overseas?
Our team handles your strategy and work directly — you're working with people who understand your account, not a rotating outsourced vendor.

Local & national SEO

Do you work with businesses outside your listed cities?
Yes. We work with small businesses nationwide — our listed cities and states are just our largest markets.
What's the difference between local SEO and regular SEO?
Local SEO focuses on Google Maps and "near me" searches for businesses serving a specific area. Regular (or national) SEO focuses on ranking broadly regardless of location. Most small businesses need a mix of both.
Do I need a physical storefront for local SEO to work?
No — service-area businesses without a public storefront can still rank well in local search, though the setup process is slightly different.
How many locations can you optimize for?
We work with single-location businesses up through multi-location chains, coordinating consistent local SEO across every location you have.

Content & technical

Do you write the content, or do I?
We write it. You'll get a chance to review anything before it goes live, but you don't have to write a word yourself.
Will an SEO project break or change how my site looks?
No — most of what we do is behind the scenes or additive (new content, new pages). Any visible changes are always discussed with you first.
Do you work with WordPress, Shopify, Wix, and other platforms?
Yes — we work across all the major platforms small businesses use and adapt our approach to each one's specific quirks.
Can slow site speed really affect my rankings?
Yes. Google has confirmed page experience and load speed are a ranking factor, and slow pages also lose visitors before they convert.

Results & reporting

What's a 'vanity metric'?
Numbers that look impressive but don't affect your business — like raw impressions with no clicks. We focus on rankings, traffic, and leads instead.
Can you track phone calls and form fills from SEO?
Yes — call and lead tracking are part of our standard reporting, so you can see real leads tied back to your SEO work, not just traffic.
How do you measure success?
Primarily by leads and revenue impact — rankings and traffic are useful indicators, but the real measure is whether SEO is generating business for you.

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