What Is Schema Markup?
Schema markup is structured data that helps search engines understand your content. Implementing it correctly can earn you rich results—enhanced listings with stars, images, prices, and more.
Types of Rich Results
Common Rich Results
- Review stars
- FAQ dropdowns
- How-to steps
- Recipe cards
- Event listings
- Product information
- Local business details
Essential Schema Types
Local Business
For businesses with physical locations. Include name, address, phone, hours, and geo coordinates.
Organization
For your company overall. Include logo, social profiles, and contact information.
Product
For e-commerce. Include price, availability, reviews, and images.
Article
For blog posts and news. Include author, publish date, and images.
FAQ
For FAQ pages. Can earn dropdown display in search results.
Implementation Methods
JSON-LD (Recommended)
JavaScript notation added to your page's head or body. Easiest to implement and maintain.
Microdata
HTML attributes added to your content. More difficult to maintain.
RDFa
Another HTML attribute method. Less commonly used.
Testing Your Schema
- Google Rich Results Test
- Schema Markup Validator
- Google Search Console enhancements report
Common Mistakes
- Marking up content not visible on page
- Fake or misleading reviews
- Incorrect data types
- Missing required properties
