Photography clients search Google to find the right photographer for their needs. Ranking for these searches puts your work in front of people ready to book.
Photography Search Patterns
Photography searches vary by specialty. Wedding searches like "wedding photographer [city]," portrait searches like "family photographer near me" and "headshot photographer," and event searches like "corporate photographer [city]."
Google Business Profile
Choose your primary specialty as your category like "Wedding photographer" or "Portrait photographer." Your GBP gallery is your portfolio so showcase your best work. Define your service areas since photographers often travel.
Portfolio as SEO Asset
Your portfolio is powerful for SEO. Optimize images with descriptive file names and alt text. Create gallery pages organized by type. Include location information for local searches.
Service Pages
Create pages for: Wedding photography [city], Family portraits [city], Headshot photography [city], Corporate event photography [city], Real estate photography [city], and Newborn photography [city].
Location-Based Content
Create content for specific locations. "Wedding photography at [popular venue]," "[City] engagement photo locations," and "Best places for family photos in [city]."
Wedding Venue Relationships
For wedding photographers, venue relationships help SEO. Get listed on venue preferred vendor lists. Create content featuring local venues. Build relationships for referrals and backlinks.
