Google Business Profile attributes are additional details about your business that help customers find exactly what they're looking for. From accessibility features to payment methods to specific amenities, attributes add valuable context to your listing.
What Are GBP Attributes?
Attributes are predefined tags you can add to your listing to describe features of your business. They appear on your profile and can influence whether you appear in filtered searches.
For example, someone searching for "wheelchair accessible restaurants near me" will see results that have that attribute enabled.
Types of Attributes
Objective Attributes: Factual details you can toggle on or off, like "Free Wi-Fi," "Outdoor seating," or "Wheelchair accessible."
Subjective Attributes: Based on customer feedback, like "Good for kids" or "Cozy atmosphere." You can't directly control these—they're determined by customer responses and reviews.
Common Attributes by Category
Accessibility: Wheelchair accessible entrance, wheelchair accessible parking, wheelchair accessible restroom, wheelchair accessible seating
Amenities: Free Wi-Fi, restroom, parking (free/paid), outdoor seating, live music, TV, fireplace
Crowd: LGBTQ+ friendly, transgender safe space, family-friendly
Payments: Cash only, checks accepted, credit cards accepted, debit cards accepted, NFC mobile payments, cryptocurrency
Service Options: Dine-in, takeout, delivery, drive-through, curbside pickup, in-store pickup, in-store shopping
Health & Safety: Staff wear masks, temperature checks, appointments required, sanitizer provided (many added during COVID)
Business Identity: Black-owned, women-owned, veteran-owned, Latino-owned, Asian-owned
Industry-Specific Attributes
Different business categories have different attributes available. Restaurants might see "Good for groups" and "Reservations recommended." Hotels see "Pool," "Gym," and "Free breakfast." Healthcare providers see "Accepts new patients" and various insurance attributes.
Check your specific category to see all available attributes. Google regularly adds new ones.
Why Attributes Matter for SEO
Attributes can influence your appearance in filtered searches. When someone filters map results by a specific feature (like "open now" or "wheelchair accessible"), only businesses with that attribute appear.
As voice search grows, attribute-based queries become more common: "Find a pet-friendly hotel near me" or "Show me restaurants with outdoor seating."
How to Manage Attributes
Log into your Google Business Profile and look for the "Info" or "Edit profile" section. Scroll to find attributes and review all available options. Toggle on every attribute that accurately describes your business.
Be honest—don't claim attributes that don't apply. Misleading customers hurts your reviews and reputation.
Subjective Attributes Strategy
You can't directly control subjective attributes, but you can influence them. Encourage customers to answer Google's questions about your business (like "Is this place good for kids?"). Provide experiences that match the attributes you want to be known for.
Keeping Attributes Updated
Review your attributes periodically, especially when: you add new amenities or features, you change your service model, new attributes become available, and seasonal changes apply (like outdoor seating availability).
Attributes and Customer Experience
Attributes set expectations. If you claim "Free Wi-Fi" but your internet is unreliable, customers will be disappointed. If you say "Wheelchair accessible" but your accessibility is limited, you'll get complaints.
Use attributes to accurately represent what customers will experience. Managing expectations is part of good customer service.
Monitoring Competitor Attributes
Check what attributes your competitors have enabled. This can reveal features you should add to your business or attributes you forgot to enable.
If competitors have "Outdoor seating" and you do too but haven't enabled it, you're missing out on filtered searches.
Future of Attributes
Google continuously expands available attributes based on what consumers want to know. Stay alert for new options and enable them quickly when relevant.
Attributes are an easy win in local SEO. Take 10 minutes to review every available attribute and enable all that apply. It's a small effort that can expand your visibility in specific searches.
