Create trackable campaign URLs for Google Analytics
Where the traffic comes from (e.g., google, facebook, email)
Marketing medium (e.g., cpc, email, social, banner)
Your campaign name (e.g., spring_sale, black_friday)
Paid search keywords (optional)
Differentiate ads or links (optional)
Your Campaign URL
UTM Parameters
How UTM tracking works: When someone clicks your UTM link, Google Analytics records the source, medium, and campaign. View this data in GA4 under Acquisition → Traffic Acquisition.